Wednesday, April 12, 2006

The hills are alive with the sound of ... YES YES YES

Reuters reports that Switzerland is going to use sex to attract women tourists this summer -- specifically futbol-widows whose husbands and boyfriends are fixated on the World Cup:

"Why not escape this summer's World Cup to a country where men spend less time on football, and more time on you?," asks the Swiss TV advertisement, over images of a strapping farmhand, a sexy train conductor, a fit mountain climber, a dapper ferryman and a brawny lumberjack." [Emphasis added -- not too subtle is it?]

The TV spot ends with Renzo Blumenthal, Mr. Switzerland 2005, milking and then leaning up against a cow.




3 comments:

The Phoenix said...

Nothing like using adultry to promote tourism. The Swiss are so darn creative that way.
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pimping would have to be the very oldest profession when you think about it

Amy in SC said...

Oh baby, I'm so there.... I mean, I really should go to Switzerland and learn more about my heritage.
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none of them are actors, and Mr. Switzrland does live on his parent's farm, so happy hunting!

Bruce said...

The lumberjack reference reminds me of the Monty Python skit; "I'm a lumberjack and it's ok"...
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wish I had thought of that, I'd used it as the title of the post -- my guess is that is 50% or more of the reason for the ad, the Swiss are very tolerant and have a "Gay and Lesbian category listed under "Experiences" on their official tourist website