Wednesday, November 07, 2007

There's a reason for this, that need not concern you.

There are some things that are very St. Louis, like explaining where you live by parish even if you're not Catholic. Another is the Here Comes the King advertising jingle written for Budweiser, the flagship brand of Anheuser-Busch.

The song is played at the top of the eighth inning during all St. Louis Cardinals home games and during the third period at St. Louis Blues home games. Saint Louis University plays it, and the students sing the lyrics, during half-time of home basketball games. [Note: It's St. Louis and St. Louis Blues, but Saint Louis University.]

The first ad was in 1976. Below is that spot, and the the song being used during the 2007 Cardinals opening day festivities at Busch Stadium.

Welcome home Timmy.

1 comment:

moni said...

Oh my yes, Anheiser-Busch is such a part of St. Louis as are the Cardinals. We use to ride out to Busch Farms and we'd see old man Busch riding his little horse drawn buggy down the road and this was before Busch Farms was open to the public. My uncle was a batboy for the Cardinals and my grandmother had large framed pictures of the Cardinal teams back in their very winning days. Good memories.